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Burger Klunk

By | Uncategorized | No Comments

Henry David Thoreau once said “Simplify! Simplify! Simplify!   That was in the 1800’s.  I was thinking about sending a copy to the corporate guys at BK, because they’ve had more than 15 ad agencies and weird campaigns NOT about their prized possession (The Whopper), while Mickey D’s and the others plow forward with easy to remember food ads. Read More

Genius Marketing

By | Food for thought | No Comments

Clever marketing is not about spending the most money you can, it’s about spending the smartest amount to dominate with.  A well-placed ad in a certain TV show, Facebook boost,  blinking sign or other interruption to the cell phone’s YOU’RE targeting may impact your profits perfectly by causing a conversion to customer moment over and over again.  Read More