Henry David Thoreau once said “Simplify! Simplify! Simplify! That was in the 1800’s. I was thinking about sending a copy to the corporate guys at BK, because they’ve had more than 15 ad agencies and weird campaigns NOT about their prized possession (The Whopper), while Mickey D’s and the others plow forward with easy to remember food ads.
BK delivers strange Kings to your bed (unappetizing) or Jay Leno driving through your store in one of his vintage cars (unaffordable to the BK customer), and then the small hands guy?
Dumb dumb dumb.
NOBODY sells a Whopper except BK. They could be creating a zillion versions of the Whopper for every holiday, event, etc.,
What about Whopper Sliders? Who wouldn’t buy cute little 3 packs of those, just to try, and guess what? It’s the same dang Whopper they (struggle) to be famous for.
Instead, they introduced a Whopper Dog. I sure the heck don’t want all the mess that I love about the Whopper piled on a freaking hot dog. Now, a Big Dawg, with a larger than normal hot dog that separates you from the other guys is a Genius Idea. “Get a Big Dog AND a Whopper for $$$”, still branding their alma-Whopper while bringing in a new taste.
For that matter, little kids want little stuff. What about Little Dawggies?
Simplify Big BK. Stick with what works. And make it irresistible.